VOL. 01 • @smriti

Smriti

Updated 1 month ago

A few living notes about what I am making, learning, and looking for.

Pitch

Elaichi | Master's Union top 15

Case Comp

Top 5 | IIM L

GTM | Wellbeing Nutrition

Preconception LockIN

Essay

An India That Yearns for Itself

Cherrapunji Gin, and the quiet redefinition of what premium means

Campaign

Blinkit MatchIT

In a market focused on speed, the real differentiator is turning data into a story customers want to stay for, something I explored with this campaign

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